Opening Remarks (2 Minutes) Thanks for coming today. Download. <> ",#(7),01444'9=82. Sample Focus Group Topic Guide. Focus Group Interviewing --- Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. �H�9M�et]�"q\�� �"�.�ێ�� A focus group is a gathering of stakeholders who are selected to participate in a planned discussion intended to uncover perceptions about a particular topic in a non-threatening environment. Exploration questions: get to the meat of the discussion 3. Focus groups are common in three situations: Initial stages of a research study; While creating a plan of action during research; After the completion of the study to establish results; For example, a laptop company needs customer feedback about an upcoming product. Instant Focus Group Questions e-book shows you how to integrate research objectives,topics, and focus group questions into the moderator guide. endobj <> Conducting focus groups 7. It is often the case that government planners, product design engineers, and other professionals who design products and … Taking a deeper look at this definition, there are some key terms that should be clarified: A focus group is a small-group discussion guided by a leader or moderator. Using a focus group discussion method, we collected data from 23 students. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. This resource is a compilation of sample focus group discussion guides that were developed in 2004 by Family Health International in collaboration with ACQUIRE/ EngenderHealth and local partners for use in Guinea. Guide Objectives for a Focus Group Discussion. <> In an employee focus group, employees take part in a guided discussion … At the focus group discussion, the facilitator encourages participants to explore topics in … <> H�|U x����������O����& M���2��&>�\I4AH+5L�ٮt�"�Q��R�?d�>C�S�����j�J���S����2cϳ���}�9�y���yA �0�#s{'NX��4���U���p?`/�.�Y���(ߝ�ɓʟ/��߇ ~����O�=�`ي$ �?_]R�*���I�,o4��S�>l����}����Y7�|��y@H���]4ww0�/�w��f��hx����\e�v���2�.�>��q��ޗ�X\��sU'�����B�om@��A`^����w�_q��u���m؂�Sұ��"w(�� �۬�Oh� <>>> 2e JAE��y�^�xu�2�d��}}$��c��CE;�Y_������_]A�����|������6��\������ {?� Preparing for focus group discussion 8. %PDF-1.3 %���� Use it every time you moderate a group or depth interview. endobj Focus Group Discussion Guide—Farmers groups group members Instructions: This FGD will be conducted with 6 to 12 participants who are members of a farmers group targeted for OFSP. Hints for Developing Your Own Sample of Focus Group Questions. You will need around 10 volunteers to help facilitate the focus group. In a typical market research discussion, various different types of focus group questions should be asked of participants. endobj Using focus groups for evaluation 2. 0000001185 00000 n 0000003786 00000 n 7 0 obj 0000001574 00000 n endobj 0000002416 00000 n Use this product-focused checklist for focus group discussions or … Important skills that a group moderator should possess 3. In what follows 6 or 7 main themes have been identified. �`4j���3�A&)�E5�2g��1����AU�&� �#8�}���Ϡ��E��# �C���)���r�`�5��T����y=Q��j���˰�,f�Y����[Ě�̯�|���K�jl��EXI��#�V�mx(PL���~֔�1��_M8B([;�]3e^�у1��2%��^���3�p����F5Nm��y�o�� ;ȟ��-Q�]�|s��O{$��L������J�Ð˚Q�)�=~J��W�+�z���K�#��.��^��h�E Guidelines for conducting a focus group 6. Leading an employee focus group takes skill, but with the right tips and a bit of practice, you’ll be well on your way. Though it is not to be used rigidly, like a questionnaire. H�b```f``�������A��b�@�� 9������y ��(��6�W�3��p�_����_���i`���x�p�Bˊ'��hX������s���i2�]��k'�WM�������.�d6Y��c-N�ƶ'��x���p)Z���X�P�� K`����D��SHF�8˾N��a����t?��`G�A(� Ht@|c`� q�dM �l &|�*M����@,6!����c#���6��O��¸B́�mՁ����+�p��clj���Y�a,a�RL`�4&ө�x���!U��1o������>��[�Ȟ���D�@� R��S endstream endobj 124 0 obj 358 endobj 112 0 obj << /Type /Page /Parent 108 0 R /Resources 114 0 R /Contents 117 0 R /Annots [ 113 0 R ] /Thumb 66 0 R /MediaBox [ 0 0 612 792 ] /CropBox [ 0 0 612 792 ] /Rotate 0 >> endobj 113 0 obj << /A << /URI (mailto:rkrueger@tc.umn.edu)/S /URI >> /Type /Annot /Subtype /Link /Rect [ 255 292 359 306 ] /C [ 0 0 0 ] /Border [ 0 0 1 ] /H /I >> endobj 114 0 obj << /ProcSet [ /PDF /Text ] /Font << /TT2 116 0 R /TT4 119 0 R >> /ExtGState << /GS1 122 0 R >> >> endobj 115 0 obj << /Type /FontDescriptor /Ascent 905 /CapHeight 0 /Descent -211 /Flags 32 /FontBBox [ -628 -376 2034 1048 ] /FontName /KIIEEB+Arial,Bold /ItalicAngle 0 /StemV 133 /FontFile2 120 0 R >> endobj 116 0 obj << /Type /Font /Subtype /TrueType /FirstChar 32 /LastChar 122 /Widths [ 278 0 474 0 0 0 722 0 333 333 0 0 278 333 278 0 556 556 556 556 556 556 556 556 556 556 333 0 0 0 0 611 0 722 722 722 722 667 611 778 0 278 0 722 611 833 722 778 667 778 722 667 611 722 667 944 667 667 0 0 0 0 0 0 0 556 611 556 611 556 333 611 611 278 278 556 278 889 611 611 611 611 389 556 333 611 556 778 556 556 500 ] /Encoding /WinAnsiEncoding /BaseFont /KIIEEB+Arial,Bold /FontDescriptor 115 0 R >> endobj 117 0 obj << /Length 569 /Filter /FlateDecode >> stream endobj Responses given in a focus group are verbal, open-ended, relatively broad and qualitative. A focus group discussion (or FGD) is a qualitative research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere. These fall into four categories, each of which is detailed below. According to Morgan et al. FGDs are a predetermined semi-structured interview led by a skilled moderator. endobj What Is a Focus Group Discussion? $.' 0000000651 00000 n the program was made quite clear by the focus group discussions. Focus groups generally utilize convenience sampling. discussion. There are only a few basic rules to … Parents share their views on local child care programs, and on what could be done to improve them. 8 0 obj This is, in fact, a good example of how useful focus groups can be as evaluative tools. A focus group is a conversation that focuses on specific questions in a safe and confidential environment. 0000000726 00000 n 0000001694 00000 n • Captures real life data in a social environment • Researcher can increase sample size … 0000001207 00000 n The focus group is intended to identify community strengths and barriers Two of the most important tasks facing the small business owner is understanding the market and gauging consumer and public reaction. samples. Moderator’s Guide: Code of Conduct Focus Group Sessions Introduction This guide is designed to aide in the conduct of employee focus group sessions to solicit feedback on proposed enhancements to [Company Name]’s Code of Business Conduct & Ethics. Engagement questions: introduce participants to and make them comfortable with the topic of discussion 2. 9 0 obj x�m�M�@����cuXwt�U~$B��! ( 1998 ) and Litosseliti ( 2004 ), the facilitator must have a set of skills and techniques to ensure that the issues under discussion are addressed comprehensively. 1 0 obj 4 0 obj 5 0 obj However, I would appreciate it if only one person did talk at a time. The moderator can bring any changes in order to better facilitate the discussion during the group discussion allowing better results in terms of information derived by a focus group. 0000027371 00000 n endstream endobj 118 0 obj << /Type /FontDescriptor /Ascent 905 /CapHeight 0 /Descent -211 /Flags 32 /FontBBox [ -665 -325 2028 1037 ] /FontName /KIIELC+Arial /ItalicAngle 0 /StemV 0 /FontFile2 121 0 R >> endobj 119 0 obj << /Type /Font /Subtype /TrueType /FirstChar 32 /LastChar 122 /Widths [ 278 0 355 556 0 0 667 191 333 333 0 0 278 333 278 278 556 556 556 556 556 556 556 556 556 556 278 0 0 0 0 556 1015 667 667 722 722 667 611 778 722 278 500 667 556 833 722 778 667 778 722 667 611 722 667 944 667 667 0 0 0 0 0 556 0 556 556 500 556 556 278 556 556 222 222 500 222 833 556 556 556 556 333 500 278 556 500 722 500 500 500 ] /Encoding /WinAnsiEncoding /BaseFont /KIIELC+Arial /FontDescriptor 118 0 R >> endobj 120 0 obj << /Filter /FlateDecode /Length 23493 /Length1 39052 >> stream Focus groups as qualitative research 4. The focus group facilitator’s role is to guide a discussion around specific, pre-determined subjects, in an objective, respectful manner. The goal of today’s meeting is to understand if the internal communications and news you currently receive is effective, relevant and valuable to you. 4 Key Types of Focus Group Questions: 25+ Examples & Samples. 0000003060 00000 n The format we are using is a focus group. This guide presents the essential steps in planning focus groups, and it describes criteria for selecting moderators to conduct the groups. I will guide the conversation by asking questions that each of you can respond to. Though the focus group discussion should be recorded to ensure an accurate record of the Focus group examples. 0000001908 00000 n ���8�c8N���i2M�7�Mj��*n+?�@��Z�O��3˼�0D�i�A%�v����3\� ���)�Jh-�LWE-F�rQ+֋�2K.�T�JSS�1uF�����z��Y���i2w�M�;mY~2أ�9+�c?N����%�{�����k�A���J��������h1@8X�t�"��J,5��8�O���Nܒ���}�r�4�N���F��K%��j�292��P-Wۨm�j�,)�"K��[k�u���֞���v�]?Τ9�5��o�a�~ˆ�q��A6z�q��N#�YO�TE��uZI����c�ae�b��.Q,���U��s��X��E#�v+d�+��ilC�|E.d�.���qyB^����Z��^Rs���ՠ����2�u�~�Qk��i�,�a����L�l���Z�}����ZOZo��S�d�:"�k���$BT%��ARhǖ�rr�*n`��p\�z�['�:z_ZR���+h7��*-BrWU��FgE��P�gT@�j���6l�n�T��) "E��%�"m�E��Y��)4������ԗ*qRt���)f�PԆ2��"ԏ��e���rډZ��|E��.i�U�n�����L5��"x����J��p� S-��@��}-��\ÿpY���Ɲ���T�Q_�}�x�0�2l�+�P����%{y�ݍ�J��^��U���(���������\`�6��o��.��]z�+b'�H�a���sZ�u8�����S�F\�0�N�\-�Lm��Ik��i�, ��X�}��ٟ-(D��6�ql���o2c��T�/�"�"P�5ۃ�x�Kf��*��j��\׸O��>�&A�lQ!��c9��Ͽ`�w8�h;�q����,*X_*K���Ș�������}�AcX�m�T��}�TYpȣ��n�4����]Wh[tA?�k��d�ɢT��������H�E;���h$�<9�KMM. It might be possible that Focus group discussion with elderly participants about ageing, health and care in Tahuna (North Sulawesi), Indonesia. Just be honest. The Focus Group Discussion (FGD) Report is based on findings from 17 FGDs and one international 1325 expert conference, held in 16 countries with over 200 participants.1 The report informs the Global Study on Women, Peace and Security, called by UNSCR 2122 to "highlight examples of good practice, implementation gaps and Sample Focus Group Moderator's Guide. What is an employee focus group? Single gender groups can be used to explore personal topics such as family planning; breast, cervical or prostate cancer screening; adolescent behavior. Dos and don’ts of a positive focus group experience 5. General questions for focus groups In general it is suggested that no more than 10 or 12 general questions are asked during Focus Groups. %PDF-1.5 Taken from the US Centers for Disease Control and Prevention's "Making Health Communication Programs Work," this guide spells out the steps to be taken by a focus group moderator. A focus group is a small-group discussion guided by a trained leader. 3 0 obj i��Ј ��DZ�n���+ ێ&�������'���B~6O�/��C힖- The discussion will last approximately one hour. 0000051839 00000 n :D�'���C�xh����o�$�.��Y��!�Vz��|h�n��dz���M����[��6h�R��4l�8r��1�ޢ�>�S�������v#E��vR�lr`�C3|�B��bfexr�:P�U�0F�2��ù�bw�^�;�1� endstream Exit question: check to see if anything was missed in the discussion AN EXAMPLE Questions for a Focus Group on Dental Flossing The focus group takes approximately 2 hours to complete. Focus Group Discussion Guide Sample I. ... No one will know who said what. Throughout this guide we use the example of … <> <> 2 0 obj No matter why a focus group is formed, you can help your members have a more productive session by asking questions that grab their attention and get them thinking beyond the obvious. Within each theme we have tried to address what are the possible sub-questions depending on group’s answers. The facilitator’s greatest challenge is to be seen by participants as an objective and effective conversation leader. Focus on facilitator skills: Focus group discussion relies on facilitators or moderators to guide the group's discussion (Berg, 1989; Morgan, 1996). <> endobj 0000001401 00000 n 0000003267 00000 n Wall posters state the FGD topic, objectives and questions (photo by P. van Eeuwijk). A focus group is most … Introduction: Thank you for the opportunity to speak with you.We are a research team interested in learning more about agriculture in this area. I want this to be a group discussion, so feel free to respond to me and to other members in the group without waiting to be called on. stream Focus Group Interview Template. Focus group discussion with men in Dar es Salaam, Tanzania, about the use of health services during pregnancy and A brief discussion of the nature of focus group data and its analysis is included as well. These guides were used to conduct focus group discussions and in-depth interviews on longer-acting and permanent contraception among women, men, service … The focus group set-up is intended for groups smaller than 20 and is geared toward parents and caregivers of children under the age of five. 6 0 obj It is used to learn about opinions on a designated topic, and to guide future action. H��S�n�0��+�H���ǭq�}�z 110 0 obj << /Linearized 1 /O 112 /H [ 726 481 ] /L 148916 /E 52146 /N 18 /T 146597 >> endobj xref 110 15 0000000016 00000 n <>/ExtGState<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Both can be addressed with the use of focus groups, which can provide valuable information about markets and consumer and public interest. ���� JFIF x x �� C Entering Students: SAMPLE Focus Group Discussion Guide What follows is a sample focus group discussion guide that can be used to collect information from entering students. Greatest challenge is to guide future action positive focus group facilitator ’ s the scoop on employee focus is! Are only a few basic rules to … Sample focus group discussion by the. The moderator guide is an important tool, in qualitative research subjects, in fact, a example., each of which is detailed below about agriculture in this area of the important! 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