"7 Up is a fading star, and they have to do something to pick it up," says Tom Pirko, president of Bevmark LLC, an industry consulting firm. [6] Upon arriving he joined Katherine Dunham's dance school where he taught folkloric forms for two years. The following year he was a henchman—Baron Samedi—in the Bond movie Live and Let Die. [5] He was educated at Tranquility School and Queen's Royal College in Port of Spain. Dancer, choreographer and actor Geoffrey Holder was born on August 1, 1930, in Port-of-Spain, Trinidad, into a middle-class family. That moment when the customer realizes the “ancient Chinese secret” is BS, and it’s just a lousy box of Calgon. Guess what he looks like now! Geoffrey Lamont Holder (August 1, 1930 – October 5, 2014) was a Trinidadian-American actor, dancer, musician, and artist. The show ran for 1672 performances.[12]. Perhaps his most popular and enduring television appearance was in a series of humorous commercials as the spokesperson for 7 Up where he gained wide recognition. One man grilling at a barbecue in his apron answers the question of what makes his famous brisket, chicken marinade and punch so good. Anything going back to the red dot to the guy with the bad advertising ideas and just ad one more for the road…. Before he played Punjab in "Annie," Geoffrey Holder became famous for starring in7 Up commercials in the '70s and early '80s. In 1973, he played the villainous Baron Samedi in the Bond film Live and Let Die. I don’t know why Mary would do such a thing. But Mr. Holder did more than help the company reposition itself. Mr. Holder's casting turned that around and helped pushed the industry forward. Yes they have people of different cultures and ethnicities in some ads, but you almost never see them showing an interracial couple. At the time, 7UP prohibited African-Americans from appearing in its TV ads, according to Charlie Martell, the J. Walter Thompson creative director who wrote the ad. In 1993 Holder did a series of commercials for the Armory Auto Group auto dealership in Albany, New York. In 1975, won two Tony Awards for "The Wiz": as Best Director (Musical) and Best Costume Designer. John Alcorn’s “Uncanny in Cans” billboard seems to reference “the girl with kaleidoscope eyes” from the Beatles’ “Lucy in the Sky with Diamonds” 7up has existed as a drink since 1929, but it wasn’t until 1936 that it was given the name 7Up. dat dude wit da afro n shit keepin it real selling da juice. 11. In it, he compared small, dried cola nuts with the "uncola nuts" (aka lemons and limes) that go into 7UP. - In 1972, he was cast as the Sorcerer in Everything You Always Wanted to Know About Sex*. 7UP TV Commercial, 'Anthem' Song by Romeo Testa Live your life to the fullest, it's all uphill from here with 7UP. Boscoe's son Christian Holder has also won acclaim as a dancer, choreographer, and entertainer. He is an actor and writer, known for Evolution (2001), The Time … In the 1982 film Annie, Holder played the role of Punjab. Bill Glass Actor | Wedding Band Bill Glass is an actor, known for Wedding Band (2012), Justified (2010) and Roswell (1999). “Justin was an amazing guy, and he was hilarious,” said an anonymous friend. Its rival, Coca-Cola's Sprite, now holds more than double 7 Up's market share in the $54 billion soft-drink industry. In addition to his movie appearances, Holder was a spokesman in advertising campaigns for the soft drink 7 Up in the 1970s and 1980s, declaring it the "uncola", and, in the 1980s, calling it "crisp and clean, and no caffeine; never had it, never will". Holder could even make a commercial sing. In addition, he appeared as the James Bond villain Baron Samedi in 1973's "Live and Let Die" and as the kindly Punjab in the 1982 film adaptation of "Annie." 1 bid. 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