In other words, you can be your own Sandwich Artist. This time, the brand had a new wordmark and logomark. Make sure to secure wide support from your stakeholders. BA1 1UA. Subway's rebrand focused on cohesively accentuating their existing signature elements. American fast food chain Subway has revealed a new logo and symbol, to be rolled out to all restaurants in early 2017. Subway is owned and operated by Doctor's Associates. His agency is part of The Franchise at Dentsu Aegis Network, which won Subway’s consolidated ad business last December (the group also includes Carat and DentsuBos). Consumers will catch a glimpse of the new logo in ads airing August 5. This included the Bonnaroo Music + Arts Festival, Firefly Music Festival, Hangout Musical Festival, Governors Ball Music Festival, and the upcoming Outside Lands Music and Arts Festival, which takes place August 11–13 in San Francisco. Mattel has designed Olympic themed barbie dolls for goodness sake. While your restaurant brand’s refresh doesn’t need to be as extensive or expensive (Subway’s came with an $80 million price tag across its 26,000 U.S. locations), it’s a great way to visualize what a brand refresh means versus a full rebrand. Full content. Do research to understand what is wrong, what isn’t wrong, and what will make things better. Make sure it really needs to be done. Nike has designed Tokyo 2020 kits. Polls and comments. 17 November 2020 Home; News; What’s New; World; Media Releases; Contact Us; Advertise; SUBSCRIBE. 3. McDonald’s is a rguably one of the most well-known brands in the world, and it s visual identity overhaul is long overdue and actually comes as no surprise. Originally published July 9, 2015 at 6:24 am Updated July 9, 2015 at 7:01 am . Editor John McMinn EP: Bernadette Quinn Color: Company 3 Colorist: Tim Masick Audio: Soundlounge Engineer: Glen Landrum, Music: “No Limit” Performed by Country Teasers Written by Raymond L. Ray Slijngaard, Anita D. Doth, Filip Marnix Luc De Wilde, Jean-Paul Henriette De Coster Copyright Universal Polygram Int. Cimmino added, “And if you like unique flavors, Subway is a natural choice for you because it allows you to have your own creation.”. In a 2012 press release, the chain boasted of 37 million potential sandwich variations based on ingredients available at all of its locations around the world. #Ballistic https://t.co/ze6We4drOfAugust 11, 2016, I'm quite liking the Subway rebrand, their nice symbol is pretty clever. Sales trends: 10 ways to prepare for the future of sales; Sept. 16, 2020. That’s never changed, it’s what we’ve done for 50 years. “It’s OK. No one who’s 40 aspires to be 60.”. 4. Thank you for signing up to Creative Bloq. Clio Music. It’s doing a major redesign of its restaurants. The chain once boasted of 37 million potential sandwich varieties. Quiz: How well do you know your car logos? This is just one component of the major overhaul to the business announced last year, and only after Subway has started implementing the new logo can we fully gauge its success.” Â, “Even though it operates as the largest global fast food brand today, Subway’s food has maintained the right balance between health and taste," says Rohan Nanavati, founder and art director at Roar Studios.Â, "With the rebrand, I feel that the company missed an opportunity to reposition itself with a better identity that builds on the earned merit of the name and the unique product offering. This is the next step in the evolution of the brand following menu enhancements and the launch of Subway Digital earlier this year. There are a lot of reports that also state that the fact of the matter is that Subway was unable to keep up with competition and in 2015 was losing out to other chains by 3.4%. Take fast-food sandwich chain Subway, for example. 2016 has been a busy year for new branding and logo designs. Sony Has Rebranded Several Subway Stations For The PS5 UK launch Oxford Circus Tube Station just got a PS5 upgrade. With a more strategic approach, the brand could have further catered to unexplored segments, reached new consumers and uplifted its brand perception.” Â. Bringing some festive cheer to the high street, the Christmas 2020 menu will be available in stores across the country from Wednesday November 11. Cyber Monday deals: see all the best offers right now! 1. Taco Bell plans to introduce six new stores to New Zealand in 2020. August 25, 2019 . And of course, longtime spokesperson Jared Fogle is nowhere to be seen. The Glasgow Subway is an underground medium-capacity rail system line in Glasgow, Scotland.Opened on 14 December 1896, it is the third-oldest underground metro system in the world after the London Underground and the Budapest Metro. But what does the design world make of the 'fresh, contemporary look'? Bath England and Wales company registration number 2008885. “The fundamental pillars of our brand are health, value and indulgence. © It consists of 3 images. Back to school tips for parents supporting home learners Sept. 17, 2020. Please deactivate your ad blocker in order to see our subscription offer. Haney documented his experience in the film No Cameras Allowed before directing official music videos for groups like Coldplay and Mumford & Sons. Please refresh the page and try again. Know what you want to achieve through rebranding. Recently, the Republic of Ireland’s Supreme Court declared, ‘Subway bread is not bread’.With over 145 Subway locations in Ireland, more than 22,000 in the United States and over 38,000 locations around the world, Subway is the world’s largest global fast-food chain.Although now reviewing the ruling, officials from Subway publicly disagreed with this announcement, stating that … The preparation and investment that the IOC, Tokyo, and countless Olympic partners will have already made in the brand of Tokyo 2020 will be eye-watering. … company backstory like its previous campaign. Subway has said it will cut antibiotics from its chicken next year. Client: Subway Campaign: Make It What You Want, Creative Agency: mcgarrybowen NY Executive Creative Director : Craig Cimmino Group Creative Director, Art : Soren Youngren Group Creative Director, Copy: Malaika Danovitz Associate Creative Director: Talia Marshall Associate Creative Director: Jessica Terlizzi Managing Director, Global Music Production: Jerry Krenach Music Supervisor : Vlad Bar Music Licensing Supervisor: Kaylyn Keane Music Production Manager : Kate Kubaryk Managing Director, Account: Chree Taylor Group Managing Director: Jamie Ross Account Supervisor: Sara Cook Group Planning Director: Ben Johannemann, Production Company: Radical Media Director: James Marcus Haney Executive Producer: Gregg Carlisemo Producer: Megan Miller Producer: Jeff Goodnow, Production Company: MacGuffin Films Director: Kevan Bean Executive Producer: Gloria Colangelo Producer: Peter Dever Producer: Todd Scheifele, Editorial House: Kyle @ Moondog Editor: Tina Mintus Asst. Take your photos to the next level with Luminar AI’s Templates, The best iPad stylus in 2020: Top iPad pens for drawing and note-taking, Jon Burgerman critiques custom Animal Crossing: New Horizons designs, 4 reasons why creatives need a pen display tablet. The logo has more in common with the sandwich restaurant’s original 1968 logo, with its curvy, upright type, than the recent angular, italicised version. Then, in line with the Rio Olympics in 2016, Subway underwent its biggest rebrand again. pic.twitter.com/sIbO0cDAIgAugust 11, 2016, #subway new logo is so bad. Visit our corporate site. “We feel like we’ve lost an emotional connection to our consumers,” said Chris Carroll, Subway’s chief advertising officer. Rosalind Erskine. "The Subway brand is recognised throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with  a design that is clear and confident, without losing sight of our heritage.” Â. And we’re really lovin’ it. Receive news and offers from our other brands? As always, Twitter had a lot to say on the subject, with the rebrand receiving mixed reactions... Rebrand FAIL! Restaurant Review; Recipes; Drink. “People aspire to be younger,” he said. Subway has announced its brand-new festive menu featuring the new pig in blanket sub. Rosalind Erskine . This will be a time for our franchise owner community and wider supplier network to collaborate, learn and engage with one another. 2018 Impact Award Recipient: Scooter Braun. © 2020 Adweek - All Rights Reserved. There was a problem. Featured. Posted by AFN Staff Writers on 30th September 2015 International sandwich chain Subway is said to be preparing for a major rebrand in … Creative Bloq is supported by its audience. Subway is doing something it hasn’t done in almost two decades. The new Subway symbol continues the use of the its infamous arrows, Honest logos reveal the shocking truth about big brands, Sony's PS5 London Underground stunt is truly iconic, Virgin Money’s new look tries to be fun (but not too fun). Turner Duckworth . In late 2017, the company tapped Turner Duckworth to lead the food chain’s makeover, the same guys behind Burger King and Subway’s visual rebranding. Things could get complicated, so you need to know how the organization will react. Sometimes, a rebrand comes out of necessity rather than a want to modernize. When you purchase through links on our site, we may earn an affiliate commission. Publishing, Inc. on behalf of Universal Music Publishing Ltd. (ASCAP), Licensed/Stock/User Generated Footage: Stalkr Storyful, How Online Media Can Drive Offline Success, Family-Friendly Premium Content Drives CTV’s New Digital Hearth, By Charles Gabriel, VP and Head of Advertising, U.S., WildBrain Spark, Q5 Advertising Tactics to Ensure a Big Start to 2021, By Corinne Demadis, VP, U.S. East Coast, Smartly.io, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. Drink, In the News. Recent. Regarding the brief, Cimmino said, “[Subway CMO] Joe Tripodi told us, ‘We don’t stand for anything. 2019). The Dentsu team rose to the challenge, creating a patchwork of clips touching on a range of lifestyles from outdoor activities and extreme sports to modern animation, millennial parenting and more. Future ads in the “Make It What You Want” campaign will expand on the anthem’s themes, which consists of 70 percent original footage supplemented by user generated content. Instead, the minute-long anthem spot debuting today during the Olympics focuses on variety, the so-called spice of life. New Logo for Subway Reviewed. 20/20’s Matt Gutman, Dateline’s Josh Mankiewicz Participate In Very Different Sessions at Virtual CrimeCon, Teen Queen: 16-Year-Old Charli D’Amelio Tops 100 Million Followers on TikTok, The One Club Has Created a Program to Help Creatives Future-Proof Their Careers, Friday, Nov. 20 Scoreboard: Fox News Wins Total Prime Time Viewers; MSNBC Wins Total Day Viewers; CNN Wins Adults 25-54, Charles Gabriel, VP and Head of Advertising, U.S., WildBrain Spark, Corinne Demadis, VP, U.S. East Coast, Smartly.io. Caution: Sharp, Dull Turn before. … 11 November 2020 More Australians are looking to buy secondhand boats, mountain bikes, caravans and surfboards, according to new Gumtree data. Subway undergoes rebrand … Here, designers critique its latest look. Learn more. This all feeds into Subway’s message: no matter what your taste, we’ve got something for you. And if you got a very rock ‘n roll feeling from the spot, that was no accident: It was directed by James Marcus Haney, a photographer and filmmaker who became famous for conducting unauthorized backstage photo shoots with rock bands.