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Defy obstacles. As a commercial symbol, the Singapore Girl proved to be a huge success, even winning a place in Madam Tussaud's waxworks gallery in London. Singapore Airlines (SIA) Advertising slogan: A great way to fly. While a slogan or mission statement as such doesnât do that, it certainly gives you a good understanding of what management is thinking. One of the worldâs best airlines. Something special in the air. They wear the countryâs distinctive âsarong kebayaâ as a uniform, created by French haute couture designer, Pierre Balmain, in 1968. RwandAir. The airline was founded in 2002 after Air Rwanda ceased operations. © 2020 Singapore Airlines. Some people just know how to fly. And by 1987, SIA had become the No. Opportunities are flying. S ingapore Airlines (SIA) has announced a beauty makeover for its flight attendants, the Singapore Girl, for the first time in more than ten years. Eva Air Eva Air. ... Steve Meacham was a guest of Singapore Airlines. Northwest Airlines. Plan your holiday with our latest travel deals and promotions. S ingapore Airlines (SIA) has announced a beauty makeover for its flight attendants, the Singapore Girl, for the first time in more than ten years. And better. You may unsubscribe at any time. You are about to log out from corporate booking account.Do you want to continue? A bland or ineffective slogan or tagline is just as useful as having none. The uniform was remained the same for that period. Searching for a way to establish the new airline's identity and become customer-oriented, SIA and its ad agency, Batey Ads, decided to highlight service, particularly that provided by the airline's flight attendants, the "Singapore Girls.". In its efforts to present itself as an international carrier, Singapore Airlines decided to pursue a single global advertising strategy through Singapore-based Batey. The slogan was changed to suggest that Singapore Airlines is "a great way to fly.". Singapore Girl is a consistent visual advertising slogan applied to depictions of flight attendants of Singapore Airlines dressed in the distinctive sarong kebaya SIA uniform, in use since 1972, and remains a prominent element of SIA's marketing. Like a smile in the sky. 197200078R. Here are some of the greatest airline slogans from top airlines around the world. By going for a contemporary and softer visage and doing away with the what is now a dated â¦ The link between Batey Ads and SIA dates back to the founding of the airline, when Batey and the airline formally opened for business on the same day, Oct. 1, 1972. 31 Jul. Start Traveling. Following the success of its first A380 dining experience, Singapore Airlines has now added two new dates to the unique Restaurant A380 @Changi schedule. Fly Right. TV spots from the late 1970s showed the Singapore Girl seamlessly moving through different cultures, across different continents, completely unfazed by people as diverse as Africans, Inuits, punks and high-society types. A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. Hawaiian Airlines. Itâs People. How do the others do it? Animals logo Birds logo Orange logo Singapore logo Wings logo. Next: Star Alliance logo. A series of print ads in the 1980s featured lush photographs of the Singapore Girl along with minimal copy reminding travelers that "the journey is the destination. Austrian Airlines. Batey has since said his Singapore Girl concept is a visual embodiment of "the soul of the airline. Work Hard. Tourism is a major industry in Singapore's economy and the government is always trying to attract tourists to spend their money holidays on our island.. Tourism receipts in 2016 was S$24.6 billion. Batey came up with the marketing icon "Singapore Girl" and the airline slogan, "A Great Way to Fly" (also still used today). Austrian. Others? America West Airlines: Lower fares, fewer restrictions: 4: Air France: Making the sky the â¦ Simply unbeatable. Apr 27, 2019 - A slogan is a bite-sized offshoot of a company mission. The news comes on the heels Singapore Airâs return to New York City with nonstop service between JFK and Singapore Changi Airport. 2 hours 40 min ago, By People Express. From 20 January 2018, you'll enjoy clearer choices when it comes to booking with new fare types to suit the way you travel. The airline is notable for using the Singapore Girl as its central figure in corporate branding. Apr 27, 2019 - A slogan is a bite-sized offshoot of a company mission. – Singapore Airlines “Fly the Friendly Skies” – United Airlines “Fly Your Dreams” – China Southern Airlines “Traveling the globe, making dreams come true.” – China Eastern Airlines “France is in the Air” – Air France “We go above and beyond” – Air China “Life Well Travelled” – Cathay Pacific “To fly. And the Singapore Airlines âSingapore Girl.â For those of you who arenât aware, Singapore Airlines has been using their famous female cabin crew uniform in their marketing campaigns for almost 50 years. The worldâs most refreshing airline. No. A bland or ineffective slogan or tagline is just as useful as having none. Singapore Co. Reg. 31 Jul. You may also like. Swissair – Swiss International Airlines Taglines: Swiss. A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The world's favorite airline. Singapore Airlines is the flag carrier of Singapore and began on 1 May 1947. A Symbol of Freedom. Stop Searching. Singapore Airlines (SIA) is the flag carrier airline of Singapore with its hub at Singapore Changi Airport. Singapore Airlines' hospitality and cabin service have been widely recognised with awards from magazines, travel and tourism industries, including the â¦ Singapore Airlines, A Great Way To Fly. The SARS outbreak in spring 2003, which hit Singapore particularly hard, hurt the airline, which was forced to lay off more than 400 people and launch promotions to try to recover passengers. - 2 weeks 3 days ago, By The wings of Taiwan. Next: Star Alliance logo. "The Way You Want to Fly" was used in the later 90s up to the introduction of the (short lived) Proud Wings image. Animals logo Birds logo Orange logo Singapore logo Wings logo. Air Canada's motto (but not sloganâ¦ These catchy airline slogans will help inspire you to come up with your own slogan ideas. It is clear that the Singapore Girl will continue to be the face of Singapore Airlines. Thank you for becoming a member. The Singapore Airlines brand personified is the âSingapore Girl.âFor starters, the Singapore Girl is the name for the airlinesâ female flight attendants. Northwest Airlines. Singapore Airlines was named the âWorldâs Best Airlineâ in the 2018 Skytrax Awards. Not many airlines can actually pull this off. Photo: Singapore Airlines. 6 international airline. Should you do the same? In July 2004, the airline introduced its new 18-hour non-stop flights between Singapore and New York, including a campaign with Time Warner's CNN International and Time magazine called "Time to Spare," highlighting things a traveler can do in Singapore with the time saved by taking the new flight. Any transaction you haven't completed on this page of our new website will no longer be valid. Hainan Airlines logo Airlines logo. â Singapore Airlines âFly the Friendly Skiesâ â United Airlines âFly Your Dreamsâ â China Southern Airlines âTraveling the globe, making dreams come true.â â China Eastern Airlines âFrance is in the Airâ â Air France âWe go above and beyondâ â Air China âLife Well Travelledâ â Cathay Pacific âTo fly. In all these ads, the Singapore Girl appeared, even if only minimally, as a symbol of Singapore Airlines.