How to use: • Lather. Our History As the global leader of the professional hairdressing market, our mission is to elevate every day the professional Hair Artistry through great services and products, bespoke education and a true digital transformation for a memorable customer experience. HOW TO USE • Apply evenly to wet hair. • Repeat the process if necessary. The professional formula gently cleanses the hair while neutralising undesired yellow undertones for a cool blonde effect. Rinse thoroughly. Blondifier Cool Neutralising Shampoo is enriched with Açai berry extract containing Polyphenols and violet pigments. Revive your cool blonde hair with Blondifier Cool Shampoo, enriched with Polyphenols present in the Açai berry extract and purple pigments. If you have ashy blonde hair, especially color-treated, bleached hair, you likely already know about the constant, looming threat of brassy tones.And chances are if you’re reading this, you’ve heard of the tone correcting wonders of purple shampoo.Technically speaking, brassiness refers to the unwanted yellow and orange tones that show up if you don’t take proper care of blonde tresses. The silky smooth shampoo gently cleanses the hair fibre and neutralises undesired yellow tones for a cool blonde effect. Blondifier Illuminating Shampoo gently cleanses hair and emphasizes multidimensional shine of highlighted or color-treated blonde hair.