Campbell Soup Company (NYSE:CPB) went down by -1.97% from its latest closing price compared to the recent 1-year high of $57.54. Pepperidge Farm delivers the iconic brands patrons know and … The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Campbell Soup competitors and includes Campbell Soup target market, segmentation, positioning & Unique Selling Proposition (USP). Business Level Strategy. What Campbell Soup Is Getting Right The soup and snacks manufacturer has been mired in the task of updating its product lines to suit contemporary tastes, but it's … Like his predecessor, Dale Morrison believed that Campbell’s competitive advantage resided in maintaining a renewed commitment to the company’s legendary premium brands, particularly soups, while vigorously seeking new international markets and keeping costs at a minimum. Plus, the 36-month beta value for CPB is at 0.49. International Level Strategy. MarketWatch.com reported 19 hours ago that 20 stocks to help you play a big ‘restocking’ of consumer goods, according to Jefferies Campbell Soup Company is a global food company headquartered in Camden, New Jersey. The years since 2011 when Morrison took over as Campbell Soup’s CEO have seen dramatic shifts in the competitive landscape for the company. What internal resources does Campbell have that may give it a competitive advantage? Campbell has over 20 beverage kinds that provide a full serving of vegetable, and over 60 that provide a good source of vitamins. The company’s stock price has collected -3.91% of loss in the last five trading sessions. Campbell Soup can take advantage of the economies of scale it has within the industry, fighting off new entrants through its cost advantage. Campbell Soup Company (NYSE:CPB) scored a price-to-earnings ratio above its average ratio, recording 24.57 x from its present earnings ratio. Campbell promoted their business in food service and launched beverage brands such as V8 series. It can spend on marketing to build strong brand identification. What do you think Campbell should do to counter the competition and remain in the top of the soup business? As of 2020, Campbell Soup is one of the leading brands in the food & beverages sector. Campbell Soup can focus on innovation to differentiate its products from that of new entrants. Explain how Campbell’s Soup operates in EACH of the following: Corporate Level Strategy. The company is headquartered in Camden, New Jersey and is present in more then 120 countries globally. The company has three product lines; simple meals segment for canned soups and simple meals, the baked line for snacks and packaged fresh foods, and health beverage division for juices. This will help it retain its customers rather than losing them to new entrants. Product lines Campbell have Soup Collections which is the flexible, convenient and consistent soup.