Becoming awesome takes two things: deliberate practice and being exposed to other experts. This books shows you … Badass: Making Users Awesome by Kathy Sierra. I thought that she was a brilliant speaker and that the book should definitely be great and that someday I must read it. I knew this, but I was still surprised by what I found in Badass. :). You can buy the book on Amazon by clicking here. Because you will know how to make your users awesome. Some good information in here. Instead, they care about how awesome they are when they use your product. If you are a teacher designing a lesson plan, if you are a speaker designing a presentation, or if you are trying to learn a skill yourself: this book is worth your time. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. In fact I can see that if you tried leveraging some of the advice in the book you could create awful messes with the best of intentions. The concepts are so simple yet so thoughtful, most anyone could learn what Sierra is teaching you and spend the rest of their life trying to master putting it into practice. I love the idea of making learning paths for users. It is very difficult for me to rate this book. Whether you build apps/websites, write content for your company website, customer support or are involved in writing user manuals, this book is full of insights on how to improve on that. Believe it or not, many people don’t care how awesome your product is. If you can tap into that motivation, you've got gold. It is very difficult for me to rate this book. Every role is a key player in this game. Super deep. Or badass. The answer doesn't live in the sustainably successful products or services. There's a lot to be said for the premise of this book: if brands design their products (and their marketing, documentation, etc.) This book is for anyone who has a message that they want to get across. And then the title of the book -- Badass. When I read a book about software development process, I view it as a successful read if I have a bunch of things to try to make things better. That's so human! Il analyse également les commentaires pour vérifier leur fiabilité. This book is for anyone who has a message that they want to get across. Make Enterprise Great Again: The Gods Must Be Crazy! The whole book is built around the question of what differentiates products with long term success from ones with short term successes. The rules? Another test I use for process books is whether I am likely to have different/more ideas if I read it again. For me, the main takeaway were two eye-opening ways of how experts learn, and that was something that's directly applicable today to becom. The rules? Easy to flip through; easy to retain the little sound bytes. Veuillez réessayer. It did have some good things to be aware of when trying to make users awesome, but you actually won't be making users awesome based on this book. It’s brilliance is that is surveys those topics in a very accessible, dialectic manner, which is made endearing by the use of dorky stock photography and somewhat unconventional layout. Extraordinary book. To use one of the examples regularly mentioned in the book, if you make cameras, you should design your product and documentation specifically to help your users be better photographers, and the word of mouth marketing they'll generate will make a better showing in your sales figu. Cashvertising: How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone. Imagine you’re in a game with one objective: a bestselling product or service. It's a good word. It’s brilliance is that is surveys those topics in a very accessible, dialectic. Welcome back. It’s pretty awesome. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. Merci d’essayer à nouveau. And many of them were from people I respect. Kathy has been talking about the post user experience, user experience (what happens to the user after the user has had their user experience with your product) for a few years now (Business of Software, Mind That Product, etc). I have a page of thoughts. There's a lot to be said for the premise of this book: if brands design their products (and their marketing, documentation, etc.) The thesis is mostly pretty sound, and reasonably well-documented with reference to other business or pop psychology books. Les membres Amazon Prime profitent de la livraison accélérée gratuite sur des millions d’articles, d’un accès à des milliers de films et séries sur Prime Video, et de nombreux autres avantages. In fact I can see that if you tried leveraging some of the advice in the book you could create awful messes with th. Another test I use for process books is whether I am likely to have different/more ideas if I read it again. Somebody that has learned a skill, crossed the "valley of suck" and achieved mastery. Badass isn't a software process book, but it passes that test with flying colors. ), Drive: The Surprising Truth About What Motivates Us, 33 Reader Approved, Highly Rated Fiction to Discover Now. I believe this book should be on every product manager's shelf. Buy it now if customer success is important to you. I even watched one of Kathy Sierra's conference talks (unfortunately, don't remember which exactly), but I remember clearly that I liked the way she spoke, her ideas. Vie de papa: Un livre de coloriage pour homme viril. This book is a good read, and has some fantastic explanations of how someone learns and becomes an expert. © 1996-2020, Amazon.com, Inc. ou ses filiales. Those themes are: I love Kathy Sierra's writing, but I didn't expect to be so blown away by this book. The main problem is there is no real translation from the 'ideas' to an actual design process. Lots of learning theory here. 2. I would have preferred more stories and tangible use cases instead of pictures. Acheter les articles sélectionnés ensemble, Livraison à EUR 0,01 sur les livres et gratuite dès EUR 25 d'achats sur tout autre article. I'll read anything Kathy Sierra writes. We’d love your help. The answer lives in those who use them. or do you really want to enrich the lives of others through what you offer? Cette fonction d'achat continuera à charger des articles lorsque la touche Entrée est enfoncée. Vous n'avez pas d'appli de lecture Kindle gratuite ? Product development, engineering, marketing, user experience, support--everyone on the team. Nous utilisons des cookies et des outils similaires pour faciliter vos achats, fournir nos services, pour comprendre comment les clients utilisent nos services afin de pouvoir apporter des améliorations, et pour présenter des annonces. Let us know what’s wrong with this preview of, Published If you've read Kathy Sierra's earlier work, you'll know to expect something different from your normal business book. One of those books that by the title, sounds like it could be about UX design or even marketing, but you soon realize it’s actually about learning theory and pedagogy. It reminds me in that respect to McCloud’s Understanding Comics. I like the content of this book. If you like books and love to build cool products, we may be looking for you. Don’t let this book’s cheesy title fool you. There are no discussion topics on this book yet. The other content is valuable too. I wouldn't say it's "Extreme Programming Explained" good, but this book has changed the way I look at things. I *hated* the format. This makes it too easy to just skim past things. Wish I discovered it 2 years ago. Refresh and try again. I even watched one of Kathy Sierra's conference talks (unfortunately, don't remember which exactly), but I remember clearly that I liked the way she spoke, her ideas. Impossible d'ajouter l'article à votre liste. I can tell now, it will be just as motivational and thought provoking then. Pour calculer l'évaluation globale en nombre d'étoiles et la répartition en pourcentage par étoile, nous n'utilisons pas une moyenne simple. However the book will be useful to someone experienced who wants clarity around the essence of what they are engaged in. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty. À la place, notre système tient compte de facteurs tels que l'ancienneté d'un commentaire et si le commentateur a acheté l'article sur Amazon. Instead of gimmicky approaches based on extrinsic motivations like gamification and viral social media content, Kathy focuses on making the user successful at the la. I really enjoyed “Baddass: Making Users Awesome.” Kathy Sierra here has brought together best practices from a range of disciplines, design, expertise development, word of mouth marketing, human motivation, pedagogy, etc., and created a grand synthesis that shows how to create the kind of “badass” users that make your product shine. No short-term fads. Nenhum dos assuntos que ela aborda são novos e apesar das reviews negativas (alguns dizendo que não é um livro), eu acho que a autora - conhecida por passar conhecimento de forma visual na série head first - fez um trabalho legal em discutir a valorização do usuário, através da busca por consequências de resultados que mexam com o emocional e não apenas funcional do individuo. Before I read it, I had heard a lot of recommendations and reviews, all of them described the book as a 'must read'. No short-term fads. Livraison accélérée gratuite sur des millions d’articles, et bien plus. It’ll answer the question for your of how to make an outstanding product, but be prepared to go along on a ride of deep understanding rather than proscriptive and popular X steps to take. This is one of the best books I've read on product design and development. if you want to move beyond just buy and sell to a space where people are improved, delighted and challenged by the things you create and the services you provide, Sierra's book is for you. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. Page précédente des produits sponsorisés connexes, Page suivante des produits sponsorisés connexes. Before even finishing the book, I couldn't stop inserting the mini-facts and inspirations I got from this book in any conversation remotely related to usability, branding, running open source community, etc. Une erreur est survenue. Commenté au Royaume-Uni le 21 novembre 2018. Kathy Sierra takes us on a journey through cognition and learning, using powerful arguments, scientific data and a quick n’ witty writing style, to make the case that our products should focus on making its users better (or badass, as she puts it) on a compelling context that’s meaningful to them. Wow. This book is a good read, and has some fantastic explanations of how someone learns and becomes an expert. Après avoir consulté un produit, regardez ici pour revenir simplement sur les pages qui vous intéressent. Classement des meilleures ventes d'Amazon : Comment les évaluations sont-elles calculées ? I finished the book and thought it was really good, but upon reflection I felt it really wasn't that helpful on it's central theme. If you are a teacher designing a lesson plan, if you are a speaker designing a presentation, or if you are trying to learn a skill yourself: this book is worth your time. Découvrez les avantages de l'application Amazon. Making Users Awesome -- sounded so provocative, as it suggests that the book contains some secret knowledge and the author is badass (whatever that means) herself, that she won't hide anything from you, everything will be revealed as it truly is and you, the reader, will eventually become awesome.